Vox Pop

The idea of the Vox Pop activation came along when doing research and gathering insights about Ras Al Khaimah’s international challenges as a destination. While conducting a series of interviews with international travelers from Ras Al Khaimah’s key markets to gauge the challenges and awareness, we noticed that 99% of participants had difficulty articulating or […]


It’s the first ever insurance for gamers & the first virtual asset protection. Building on 3 of the most popular games, gaming characters address their gamers in 3 online films asking them for support and protection. And the idea behind it is quite simple and logical; If I get wasted, you will get wasted, because […]


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