From Strike to Stroke

In the midst of the 2022 FIFA World Cup, Sputnik Floyd and sister company Mr. B.Chain launch first ever football-inspired NFT for Ithra, generated by match heat maps and stats. Sputnik Floyd and Mr. B.Chain’s proactive idea to give every football match a unique fingerprint is in line with our promise to help brands create […]

Vox Pop

The idea of the Vox Pop activation came along when doing research and gathering insights about Ras Al Khaimah’s international challenges as a destination. While conducting a series of interviews with international travelers from Ras Al Khaimah’s key markets to gauge the challenges and awareness, we noticed that 99% of participants had difficulty articulating or […]


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