No Distractions Billboard

During a month of the year where outdoor media turns into a cloud of visual promo pollution, we chose to create the first empty, no-distraction outdoor promotion in order to highlight a respect for the culture and help prevent accidents on the UAE’s busiest road.
Removing a burger in the right place at the right time seems to have created a positive explosion on social media, leading to a big online conversation resulting in never seen before engagement and sales.

Our team members worked on and led this project. All rights belong to the clients and agencies for which they were created.

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